choosing niche market

Choosing Niche Market and its importance in affiliate marketing

Choosing niche market is one of the most important things to consider when starting a new online business, especially when you are thinking of going into affiliate marketing.

In fact, this factor is both essential and non-negotiable to your online business. The success of your affiliate marketing career will have a lot to do with what niche you choose.

What Is Niche?

A niche is a small, focused sub-set of a bigger market, targeting specific products, services, or people. It is like being a big fish in a small pond instead of being a small fish in a big pond.

With a bigger market, there are a lot of competitors. Some of these have enough resources to crush a new, budding business. But when you consider choosing niche market, you are effectively focusing on a smaller segment of the market. This is the easiest way to quickly dominating.

Let’s say you are good in website creation, you can choose as a niche exactly this industry. There are thousands upon thousands of website creators and agencies out there, so what will differentiate you from them is how well you can help people to answer their questions.

You will start a blog where you will be answering people’s questions, while at the same time reviewing products and finding or offering the best solutions. You can promote templates, offer superior SEO services, build web software for companies, or help small businesses build their websites at an affordable rate. By focusing on a niche market, you will get clearer on your chosen audience and find it easy to dominate that niche.

How To Choose A Niche

choosing niche market

Choosing niche market cannot be brushed aside. When it comes to choosing niche market, there are pointers that can help guide your decision. Two of the most important of them are passion and skills.

Your passion is about what you really love doing. If you don’t love what you are doing, you will find it hard to wake up every day to work on it. It is easy to experience burnout when your heart is not in it.

Your skills, on the other hand, cover the things you are good at. Are you an expert IT professional, masseur, or florist? What profession are you good at? What skills do you have? Is there something you could do better than those around you?

The combination of your passion and skills is the perfect foundation upon which to build your quest in choosing niche market for your new business. If you love something or you are skilled at something, with great affiliate training you will be successful.

Whatever you love, whether it is cosmetics, nature, fishing, computers, or sleeping on a good mattress, if you are good at it, you can make it work out fine.

See one of our post about starting affiliate marketing today 

What Is Important In Choosing Niche Market?

Apart from passion and skills, here are a few other important things to pay attention to when choosing niche market:

Good Knowledge About Your Niche

Similar to skills, you also need to know a lot about the niche market you are choosing. Affiliate marketing has to do with establishing your authority. When people trust your knowledge, that is when they follow your recommendations and make purchases. Make sure you have something to say.

Competition Research

Conduct your competition research properly, so that you can know what you are up against. When you conduct a proper competition research, you will be able to understand what your competition is doing right and what it is doing wrong. You will be able to spot blind spots they’ve been missing. This is a perfect opportunity to explore.

For this purpose, you can try using one of the best SEO tool called SEMrush. They give you a possibility to do a few searches daily for free. See the SEMrush review here.

Potential Clients Searches And Interests – Keyword research

Instead of just beating about the bush and guessing what to write about, the most effective way is to research and discover what your potential clients are already searching for and showing interest in. Instead of pitching them a random product, when you know what they truly want, you can just as easily offer that to them. This will help you make more money faster. You can try one of the top keyword research tool called Jaaxy, do up to 30 searches a day for free.

Google Research

Google is the largest search engine in the world. If there is a website that most of your potential clients visit to search for what they want, this is it. Add this to the fact that a lot of people use phones running on Google’s Android OS. No company understands your client the way Google does. Explore this data by using their analytic and keyword research tools to cut through best practices.

Research Of Good Affiliate Programs With High Payments

Not all affiliate programs offer the same commission rate to their affiliate. Make sure you conduct proper research to know the best affiliates out there. There is no point in slaving all day to make dimes. Make it a point of duty to discover the affiliate programs that pay you the highest commissions in your chosen niche market.

Long-Lasting Cookies

Not everyone who visits your website sees your recommendations and clicks through to the product page buys your referred product immediately. Some might decide to think about it, talk to their partner, or even compare with other products before coming back to get it.

The whole process could take days or, sometimes, weeks. Cookies are what helps you lock down the visitors as your referrals, even long after they left your website. Without cookies, you would miss a lot of commissions that should rightly be yours.

Product Research

Before choosing niche market, you need to know that the niche has products that would earn you good commissions. If you make the mistake of choosing niche market with cheap products, you will have a hard time making a substantial income, even if you close a lot of sales. Make sure that the product price and commissions are worth your while.

How To Evaluate My Niche Potential

To know how well your niche market can do, you have to conduct deep research of your niche keyword. By figuring out how many searches per month are related to your industry, you can have an idea of how big of a bite you can get. There are many keyword research tools to try out. Some are free and some are paid. It is better to use the free ones than not researching and evaluating at all. Luckily Google has a beautiful keyword planner that would help you with the evaluation.


There is a lot of money in affiliate marketing when you put in the appropriate effort in choosing niche market perfect for you from the beginning. The reason why many go through stress in their online business is that they handled this step well. By following the tips above, you will soon have a successful career in affiliate marketing.



4 thoughts on “Choosing Niche Market and its importance in affiliate marketing”

  1. Nicely done. So many people waste so much time overthinking their niche. While it’s important to know your direction, I think it’s also important to simplify the process into something where you don’t feel such pressure. I think the straightforward way you mention going about choosing a niche is a solid one for any one, newbie or expert alike. Thanks for this!

    1. Hi Eric, 

      People overthink their niches because they are missing a proper guide. For many new affiliate marketers, it’s really hard to choose a niche. They don’t know what everything is important to know about the niche, how to find a good affiliate company… Before choosing any niche you need proper research even if you in love with one niche I think you have to evaluate how much money that niche can bring as well.

  2. Thanks for your post on the importance of choosing a niche market, this is an area in which I need to refine my skills.  I struggled at first to select a niche market because I did not understand the concept immediately, then I wondered if my selection was not too general.  After a while though, it seems to be making more sense, and now with your article, things seem to be falling into place.

    Thanks for the timely information

    1. Hi Hugo, 

      I am glad you found your direction! That’s the most important pillar in building an online business. Niche is our business partner and the more we know about it better it is for becoming successful. Choosing a niche market should be a logical and meaningful process. It’s very important as well to evaluate your potentional incomes. We are talking about business and you have to earn money, so always think which niche of yours will give you the most.

      Wish you a lot of success!


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