A lot of people struggle with writing article, and even if you are a good writer, you will desire to rank on the first page in Google. How to write an article, that is easy to read, SEO friendly and at the same time engaging? Believe me or not its quite easy!
As a big fan of search engine optimisation, I would like to share with you my step-by-step guide that will help your blog post to be SEO friendly and rank high.
I think writing a good blog post that will stay on the last page of Google is just a waste of time.
For those that are monetising they articles, having SEO friendly content is the key to success!
If the whole process sounds a bit scary, no need to worry, I will try to simplify it in my step-by-step guide.
How to write an article:
1. Don't be scared to write!
First of all, you have to realise that writing an article is different from writing an essay or diploma work. Everybody can write a quality blog post; all you need to know is some fundamental pillars.
Using your voice is essential. If you feel you are not a good article writer and some writers are better, get rid of those thoughts. Don't try to be someone else; just be yourself. Simply start communicating with your readers, like with a friend whom you want to tell some vital information.
Don't overthink it. Your article should be informative and straightforward.
2. Do your research
Research your topic
What are you going to talk about? Try to gain as much information as possible, and use only highly trusted sources. By providing accurate and relevant information, you have a better chance to impress your reader and beat your competitors. Never write about something you’re not sure.
Research your target audience
Ask yourself, “what questions are people asking,” and try to answer them. Your main task is to help people, so try to uncover as much information as possible. Providing a solution or personal recommendations is incredible. You can quickly gain the trust of your audience.
Research the best keyword
This part is essential. While targeting a keyword, you will be targeting your audience.
Surely you’ll be interested in reaching more people, and at the same time, escaping from the competition.
Let me show you one example
Let's say you would like to write a blog about dog training.
The first keyword you will research is "dog training." We are using a Jaaxy keyword research tool. You can use it for FREE with 30 searches a day.
As you can see, on average, 24,284 people are searching for this term monthly. If you rank for this keyword, your traffic can be up to 4,129 potential readers. However, just have a look at the competition 271 websites are ranking for this keyword. The chances for you to beat the competition is just 41 from 100, which is literally impossible. This keyword is too broad.
The next thing to look into is what "dog training" people are searching for? This keyword is very wide; therefore, the next keyword you might be checking is "how to train a dog."
This is the keyword you need to go after.
As you can see, the potential traffic is quite high 7512. Competition is good; just 143, and you have the opportunity to get ranked high as well. To catch a reader’s attention, you might name your article something like "Top 10 tips on how to train a dog."
3. Determine the length of your article and break it down.
At this point, you might have some basic ideas about your future content. Based on that, you might know roughly the amount of information you can share. The more information you know, the more value you can offer to your readers. Write down all the essential facts and choose the top five or ten that you are going to talk about in your blog post.
Now, you have to determine approximately how long your post will be. To be well ranked I recommend you to stick with around 2,000 words. Longer articles have more chances for better rankings.
So let’s say your article is 2000 words long. You can break it into 5-7 main topics, including the conclusion. Now for each topic, you have around 300 - 400 words. Isn’t that much easier? Good content must be informative, helpful and easy to read at the same time.
Start writing without stressing yourself much. If you are just a beginner, writing your first draft might help you to achieve incredible results. You will be surprised at your capabilities to write a long blog post.
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4. Headings and paragraphs
Headings and paragraphs are essential for easy reading and capture the readers' attention.
Your article should have a good structure with main headers and constructive information.
A lot of visitors, while coming to your posts for the first time, will visually scan all the important information you’re providing, and headers are the navigation for them.
Make your headers catchy, and your paragraphs short, no longer than 300 words. Reading long sections can be dull.
Readers are searching for the specific information and want to find it as fast as possible, so help them! If your article contains a lot of empty details, you might lose some of your readers right on the spot.
5. Properly use your keyword
To catch the right audience, you have to use the right keyword. It's not about intensively sprinkling keywords on your blog; it's about naturally written content with keywords.
Use your keyword:
- In the first paragraph
- A few times within the content
- At least one time in the header (H2)
- As your final word
Target only one keyword within the article. Don't forget that your primary goal is to help others find answers to their questions.
6. Make your content catchy
Important information should be at the beginning.
At the beginning of your content, ideally, in the first paragraph, try to explain what you’ll be talking about briefly.
Point out the most important information right at the beginning. It will help your audience evaluate whether to continue reading the post or not.
"Decorate" your content
By decorating, I mean to catch your readers’ visual attention. You can do it by bolding the text, using a different colour, underlining important information, or using an italic text.
Try to use appropriate pictures, graphs or pictures that are pointing to important facts. Your content will be more catchy and enjoyable.
7. Make it an SEO friendly article
For those who are not familiar with SEO (Search Engine Optimization), it is a complete process of optimizing a website so the potential clients can find it easily on search engines.
Knowing how to write an article which is SEO friendly will help you in ranking. An SEO friendly article is a type of content that has a purpose of attracting potential readers from the search engines.
Writing an SEO friendly article is quite important because by optimizing your content you are helping people find you.
If you follow our main guidelines, You have a great chance to rank high in search engines. Learn how to do on-page SEO as well!
Tips for SEO friendly article.
Try using transition words usually, if you are writing naturally and explaining something by using your voice, transition words will appear automatically. The recommended minimum of those words is 30%.
Use subheadings and sub-session
It will help your audience to read the text easily as I said before lots of people scanning the content with eyes right before reading it.
Nobody wants to waste time, and that's where subheadings help to evaluate whether your blog post contains the information they are searching or not.
Engage your audience by using the right keywords in subtitles. Don't forget that your subheading should be relevant to your text.
Make your paragraphs short
Generally, it's recommended to have paragraphs shorter than 300 words. Try to make paragraphs between 100 - 150 words. Short sections are much more comfortable to read.
Use short sentences
By using short sentences, you can easily express your thoughts.
Remember good writing will always contain a mix of short, medium and long sentences. The 2000 words long article which includes only short sentences won't look natural.
Avoid a passive voice
Passive voice is something that appears while writing naturally as well but for SEO it's unwanted. The recommended maximum of using passive voice is just 10%.
Passive voice considered to be a type of distant writing and it's unclear who or what is acting. This type of text is hard to read and is unattractive.
At this point, you might be thinking of how hard it is to follow all those guidelines. To help you optimize your content for the search engines, you can use Yoast SEO which contains a Content Analysis Tool and its absolutely for free.
This analysis tool can be helpful especially for bloggers and website owners. You can optimize the website content quickly. It helps you to see what improvements are needed and where exactly.
As you can see, there is an eye icon. After clicking on it, it will show you exactly what you need to fix.
Below is the analysis from one of my article. I just merely wrote my thoughts, and I am quite happy about my results. The more readily you are writing, the better results you will have. So don't be discouraged by marketing tools, you can use them, but you don't have to stress about them.
As you see, I have two improvements.
The first one is a text section which is longer than 300 words. To improve that I will break that text into 2 parts.
To solve the second issue I will rewrite one or two sentences.
How to write an article - Conclusion
Simple, informative, and naturally written articles will beat your competitors. So be one of those, who are trying to provide helpful information.
Up to 75% of readers' scan the article with their eyes to find pertinent information.
If you have any question on how to write an article, please leave them below, and I will be more than happy to answer them.