is motives cosmetics a scam

Is Motives Cosmetics a Scam? Hidden Pyramid Scheme or Legit MLM?

Is Motives Cosmetics a scam? Is it a Pyramid Scheme where you have only to recruit people. Or is it a legit business opportunity where you can grow and make good money?

If those questions are comming to your mind right now and you want to find out the truth, you are in the right place. Let me say Congratulation on doing your research before joining this seemly good opportunity. Researching is the best way to escape from scams and find legit opportunities.

Most probably, you've been recently approached by your friend, but something is holding you back. Maybe you don't like the fact that your friend just tried to make money on you and sell you something. Unfortunately, that's how MLM business works. The only way to make money is by selling the products to your family and recruit your friends.

So let's discover whether joining Motive Cosmetics can change your life or neither.

is motives cosmetics a scam

Motives Cosmetics Review

Product Name: Motives Cosmetic


Founders: Loren Ridinger

Price: $149.95 - $429.95

Recommended:  Not the best way to make money!

What is Motives Cosmetics about?

Motive Cosmetics is another network marketing company in a beauty niche. The company was settled back in 2008 by Loren Ridinger under Market America, which is a parent company. Market America is an American organization that was established in 1992 and has generated over $9 billion in sales. 

Motive Cosmetics claim to be very popular and one of the most famous by celebrities, artist, and models. 

At the beginning of February 2020, Loren Ridinger, together with the Senior Executive Vice President of Market America, announced some thrilling news. They will be collaborating with Thalia Sodi, who will be introducing her Thalia X Motives Viva Palette limited edition. People will be able to buy cosmetics directly on the Motive Cosmetics website. 

Despite the company reputation and WOW effect, how good can be joining this company for you? Can you make money by selling their products to your friends? Or is it just another MLM with an average income of $14 per month? 

Let's dig it more in-depth. 

Motives Cosmetics Product Line

Motive Cosmetics has a lot of products to offer, which is excellent. You can choose from many different categories and subcategories. There is everything you potentially need to have in your makeup bag.

Here are some main categories

#1. Face

You can find here nine different subcategories such as foundations, concealers, loose powder, makeup removers, and more. For example, the Motives® Liquid Powder Mineral Foundation with SPF 15 will cost you $29.95. This product is free of oils, wax, and dye (colored substance). 

#2. Eyes

In this category, you can dig deeper and choose from 11 subcategories. Here are more than hundreds of products available. The price is quite acceptable for the Mineral Baked Shadow Trio; you will pay $27.95. It is safe for sensitive skin. 

motive cosmetics producs

#3. Skincare

This category has 14 subcategories, including de-aging products, creams, serums, masks, and many others. Many of the products seem to be high quality and health friendly.
For example, the Skintelligence Set products are hypo-allergenic and Fragrance-free. They don't contain mineral oils, lanolin, wax, and they were not animal tested. The price is quite acceptable, as well. For such a set, you will pay $109.95. this package includes: Cleansing Emulsion, ph Skin Normalizer, Daily Moisturizer Enhancer, Skin Perfecting Complex, and Facial Firming Masque

#4. Lips

The cheapest lipstick will cost you $18.95; you can also get kits such as lipstick and lip pencil for $27.95

motive cosmetics lipstics

#5. Sun Protection 

This category has only three products: de-aging Sunscreem, Day cream, and skincare value kit.

#6. Palettes

The last category is all about palettes - makeup gifts sets, eyes-shadows palettes, lip palettes. This is a heaven for girls as you can choose any combination of colors you like and want.

#7. Tools & Brushes 

Even in this category, you have six subcategories, including Brushes & Applicators, Eyelash Curlers, Customizable Palettes, Pencil Sharpeners, Sponges, and Mirrors. 

motives brushes

How to make money with Motives Cosmetics?

Same as other network marketing companies, Motives Cosmetics gives you two main options to earn money.

The first one is selling the products, and the second is recruiting people and building your pyramid scheme.

Compare to other MLM's; Motives Cosmetics says that your earning potential depends on you. Whether you want to earn some extra cash or build a seven-figure income depends on your mindset and hard work. I fully agree with it; however, unfortunately, the MLM business model is not the best one as the failure rate is very high. Statistics say that over 90% of people who tried MLM business failed.

So what is the chance for you to be a success with this business? Can Motives Cosmetics help you achieving success in your life?

Would you like to know how to build real and strong, business ? 

See my #1 recommendation here! 

Open your lifelong account right now, without providing even a payment card details!

You will get absolutelly for FREE:

- 2 websites including hosting and backup

- Training course for begginers

- Video Walk-Throughs

- Keyword research tool

- 1-on-1 coaching for the first 7 days.

Selling Products & Recruiting People

You can become a Beauty Advisor, and earn a 30% commission from retail sales. At the same time, you can build your team and gain the commission from the sales of your downlines.

The best way to sell products is by hosting a beauty party. One party theoretically can make you $300. When you host two parties per month, you can make $600. Motives Cosmetics has as well the option to sell the products online. You will have a personal website for retail cosmetics and skincare products. This option is especially useful if you are not a big fan of selling face-to-face. As well you can target other audiences than your family and friends.

If you want to earn good money, you must recruit people. This part is the hardest of doing MLM business. You must recruit people all the time, and you will also be partially dependent on your teams' income.

So how it works? You have to build two teams, and each of them should hold a minimum of two Beauty Party per month. In this case, you will be able to earn additionally over $1.500 commission.

The more teams you build, the more sales you will achieve.

If it sounds so good to you, I suggest you stay realistic.

First of all, in the beginning, it will be tough to host even your first beauty party. Neither there is a guarantee you will be able to hire someone who can do the same thing. Even when you start hiring people, most of them will quit you soon. For that reason, you must hire all the time

motives earning potential

How much it cost to join Motives Cosmetics

There are mainly two alternatives for you. 

#1. Motives Beauty Advisor Application - $149.95 plus taxes

With this package, you will get your website, back-office, sales tracking system, and a customer management platform. 

Unfortunately, apart from the collection of samples, you will not get any products with it, and you must additionally buy one of the starting kits. If you don't, you can still sell the products and get commissions. However, you will not qualify for the full compensation plan. They recommend you to buy one of those packages:

  • Skincare Kit
  • Custom Blend Kit
  • Motives Essential Kit

Compare to other network marketing companies in the same niche (Aloette CosmeticsLuminess AirLimeLifePure Romance), joining MotivesCosmetics is costly. 

Although you will get some marketing tools, including the website, but honestly, I don't feel paying $149.95 is worth it. Nowadays, you can build a website at no cost. 

#2. Motives Fast Start Kit - $429.95 plus taxes. 

After purchasing this kit, you will automatically qualify for the full compensation plan and benefits. 

You will get a great bunch of Motives Cosmetics products. Motives say that before selling cosmetics to others, you must shine yourself by using those products. So, in fact, they are not aimed to be resold. 

After shelling out your money, you will get a welcome guide, flip chart, UnFranchise Manual. 

The application fee seems to be included in this kit. 

Motives Cosmetics starting kit

Is Motives Cosmetics a Pyramid Scheme?

Is Motives Cosmetics a Pyramid scheme? Right in the beginning, I will tell you that NO, Motives Cosmetics is not a Pyramid Scheme.

The first reason is that they have a lot of products to offer. As well I see the effort to help business consultants to promote and sell the product. Typical Pyramid Schemes don't have products, and the primary purpose is recruiting others.

Despite the fact it is not a pyramid scheme, Motives Cosmetics has a lot of similarities. MLM's generally don't have a good reputation mainly because they behave like pyramids. After reviewing many of them, there are several things in common.

For example, similarly to pyramids, MLM's motivate their independent representatives to recruit people. For each new member, you get a bonus.

Secondly, you must pay a vast fee to join the company, which is a typical example. Joining MLM should be at no cost; however, so far, I don't know any of the company who is giving you such an opportunity.

The next typical example of a Pyramid scheme is expensive products and paying out commission from more than five levels of downlines.

What I Like about Motive Cosmetics

    Good reputation
  • Quality products 
  • Option to have your own website and promote online 

What I DON'T Like about Motive Cosmetics

    Expensive startup
  • High failure rate 
  • Must recruit and sell face-to-face  
  • Partially your income depend on others  

Is Motives Cosmetics a Scam?

Is Motives Cosmetics a scam? The answer again, NO. It is a legit MLM company that has a good reputation on the market. However, I can not recommend joining this company as there is a significant risk you will lose your money. Is your friend waiting desperately for your answer, whether you will join this great opportunity? Maybe it will be useful to ask how much money he/she made so far. 

It is all not about the Motives Cosmetics but the business model. Unfortunately, statistic says that more than 99% of people are losing their money. I belong to those people as well. But luckily, I have discovered a new way to make money online without selling face to face and recruiting others (that was a nightmare for me). 

Unless you have super skills to sell products, there is no chance you can make serious money with this enterprise. If you want to sell a few lipsticks to your friends and you sure they will love it, still you should not go ahead as the fee to join is high. 

As an alternative option to earn money, I can recommend affiliate marketing

  • You don't have to recruit people.
  • Zero costs to join.
  • No face to face selling
  • Passive income (earn while you sleep)
  • You choose the product you like to sell 
  • Higher success rate

For the day of writing, it is one of the most lucrative businesses. You can build your own business and don't need to depend on others. Here you risk nothing. 


#1. Is Selling Motive Cosmetics Worth It?

Selling Motives Cosmetics is not worth it. There is a 99% risk you will fail in doing network marketing business. As well you risk spoiling your relationship with friends, relatives, or colleagues. Maybe you could try if Motives would offer you the possibility to join them for free. However, only to become a qualified cosmetic distributor will cost you more than $400. Without having super sales skills, you have no chance to succeed as this is the primary method to earn money.

#2. Motives Cosmetics Starting Kit

How much does it cost to join the Motives Cosmetics? Motives Cosmetics starting kit is whooping $429.95 plus taxes. Only with this kit, you will be qualified and can enjoy all the benefits and rewards. The Motive Beauty Advisor Application, which is $149.95, will not open the door for a full compensation plan. All you will get is a pack of samples and some marketing tools.

#5. Motives Cosmetics & Animal Testing

Were the Motives Cosmetics products tested on animals? The answer is no. None of the cosmetic products been tested on animals.

#6. Where to buy Motives Cosmetics 

You can buy Motive Cosmetics online directly on their website If you register, you can enjoy benefits like a 2% cashback and discount coupons. Another option is, of course, buying through an independent cosmetic advisor.

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