What is affiliate marketing and how to get started?

Hi there! If you’re on my blog, you’re probably looking to the answer on a question: “What is affiliate marketing and how to get started?” Well, I’m here to help navigate you in the right direction.

Affiliate marketing is one of the most lucrative online business that does not involve a big risk or investments. However without beeing persistent and without right mindset you can simply waste your time!

In affiliate marketing business only time decides if you will be a successful entrepreneur or not. Therefore if you are ready to dive in this business opportunity you have to be patiend.

What is Affiliate Marketing?

First of all, affiliate marketing is an Internet Marketing Tool. It primarily works on the links of a service vendor’s site or a product site that recommends the service or product to its readers.

It’s based on the promotion of a company’s product through affiliate partner sites. After a sale, the promoter will receive a commission from the sale.


In other words, if you want to be an affiliate marketer, your main task will be to help other people finding right products and services and revealing as much information as possible about them.

To do so, you can write a recommendation, give proper descriptions or write reviews of the products or services you’re affiliated with. Next step will be adding affiliate links to your site, and if the client takes action and purchases the product, you will earn a commission.

There are many possibilities to reach passive income with affiliate marketing. The best part of this business is that you can do it from your couch, anywhere around the world. All you need to have is good internet connection and computor. 


instead of using expensive advertisement like Google AdSense or paying for Facebook ads, many affiliate companies are ready to pay you very high commission. In rare cases even up to 70%.

There is an unlimited number of products and services on the market.

You can choose any niche you like and promote related products. 

What is the initial investment?

How would you like it if I told you that you do not need to invest any money?

You can register a free domain name with a platform like Site Rubix in less than 1 minute and start your business straight away.

What is affiliate marketing and how to get started

While opening an account in Site Rubix you will have access to FREE guide on how to start an affiliate marketing business. So no investment needed at the begining. Of course, if you want to be an expert in affiliate marketing business, you must take advanced training course. Potentional investment at this platform is around $350/year. 

If you have already found some affiliate marketing companies, check their prices and what they’re offering you. What I recommend is to open a free account and start learning before investing.

Do you know that around 80% of businesses are shut down before they even start trying to earn revenue? The main reason is impatience and with the affiliate marketing, you need to be patient!

Protect yourself from SCAMS! There is no get-rich-quick scheme in affiliate marketing!

no online scams

Due to many scams nowadays like the infamous get-rich-quick scheme, people believe in earning money within 24 hrs. If that were true, everybody would be rich. Mainly, we are talking now about MLM.

Unfortunately, those are the companies who first want you to pay for their products or services. Only after paying you will be able to promote their products.

Everybody wants to earn money, but not everybody is a good salesperson and able to sell products well. Would you like to choose a product you have to sell face to face or something you can sell online without high engagement and any responsibility for the delivery or quality?

It is never easy to earn money, but with the right mindset and goals, it is possible. It reminds me of a quote:

"Trying will not lead to action, you have to do it"

Now back to affiliate marketing.

Nowadays, you can find a lot of companies offering you training programs. Before attending, compare what they’re offering, to their competitors. Sometimes for the same training and guide, they can ask double or triple the money.

So how do you get started?

If you’ve decided to try affiliating marketing, you have to follow these steps:

1. Choose a niche.

Choosing a niche is easier than you think. Actually, it should be something you really like, because this is the most important part of starting your online business. 

What is affiliate marketing and how to get started

Imagine you have to do the posts or reviews for these particular products a few times a week. Without loving your niche, it will make your job much harder. 

Remember, your niche can be anything. Do you love cosmetics, nature, fishing, computers, sleeping on a good mattress? Or were you facing some health problem and you can talk about it nonstop? 

Everything you’re attached to can be your niche. And for each niche, you can find a lot of different affiliate programs that are ready to pay you a good commission.

2. Choose a domain name 

There are few types of domain names.

  • PMD – partial domain name
  • EMD – exact domain name
  • Brand name.

If you would like to know more information, please have a look at our article How to name the business.

3. Create your website

When I first heard about creating a website alone, I thought it would be impossible, but the opposite is true. Nowadays, it’s an easy and quick process. For more information have a look at our post, “build your own website free of cost".

what is affiliate marketing and how to get started

Would you like to know how to build a real, strong, business in affiliate marketing? See my #1 recommendation here! 

Open your lifelong account right now, without providing even a payment card details!

4. Choose the affiliate network 

Instead of searching for individual affiliate programs and having hundreds of different accounts, many affiliate marketers joining affiliate networks.

While promoting different products from different vendors your statistic and revenue will be managed by one affiliate network. For example ClickBank, JVZOO, Shareasale and many others.

5. Create content targeting one keyword

Again this might sound scary because not everybody loves writing and they think they’re not good at it. To write useful content, you do not have to be a writer. The main goal of any affiliate marketer is to offer useful information to his reader. You have to communicate with your audience. The more details and information you share, the better you are! It’s as simple as that. If you are worried about grammar mistakes, there are many platforms, which enable you to correct your grammar mistakes for free.

6. Optimize your content for search engines

Doing an on-page SEO is very critical for ranking in search engines. Affiliate marketing brings you posibility driving free (organic) traffic to your site without paying ads. 

7. Publish your article

what is affiliate marketing and how to get started

Last, but not least is publishing your article and let Google find it. While considering the other competition, there is still a big chance to be on the first page of Google. All you have to do is choose the right keywords.

Once you get involved with affiliate marketing, you will be able to use many tools, which will enable you to be well ranked by Google. That’s how the affiliate marketers are becoming successful. Affiliate marketing is not about creating a site, writing posts, and hoping that maybe one day clients will visit your site and order something. It is about using the right marketing tool to generate leads and increase potential organic traffic.

Where can I get additional information on what is affiliate marketing and how to get started?

If you would like to give affiliate marketing a try but you’re not sure about it, I suggest you open a FREE account in Wealthy Affiliate company.

They are offering two domain names for free with basic, but beneficial training. This site is a great choice because of its community. You can post any questions you’d like, and you will always get an answer from an experienced affiliate marketer. At this platform, you will never feel alone with your site, content, or keyword research. Hundreds of free training sessions will help you with building and growing your business successfully.

Have a look at this step-by-step free guide for beginners.

What is affiliate marketing and how to get started

LESSON 1 – Getting started

  • How to create success - introduction and walk-through video
  • Completing the account setup
  • Understand your membership

LESSON 2 – Understanding how to make money online + guide video

  • Understanding the money-making process
  • Create your financial goals

LESSON 3 – Choose a niche

LESSON 4 – Building Your Own Website

  • Build your own website+ step-by-step video guide
  • Log in to back office
  • activate your plugins
  • delete default post, pages, and comments

LESSON 5 – Setting up your website + Video

LESSON 6 – Getting Your Site Ready for Search Engines + Video

  • Set up your SEO plugins
  • Create your "about me" post
  • Add a “Privacy Policy” page

LESSON 7 – Creating Your Initial Website Content + Video

LESSON 8 – Create a Custom Menu on Your Website + Video

  • Create a menu
  • Find your keywords
  • Perform five different searches by using a keyword tool

LESSON 9 – Understanding Keywords - the start of your content

LESSON 10 – Conclusion. If you’re interested in continuing and learning from another 40 lessons, you can upgrade anytime.


If you have decided to go for affiliate marketing, try the most popular and well-known platforms with a good history on the market.

Hope you got your answer on a question What is affiliate marketing and how to get started? :)

“If you’re born poor, it’s not your mistake, but if you die poor, it’s your mistake.”
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30 thoughts on “What is affiliate marketing and how to get started?”

  1. You have managed to write a very thorough article here on how to understand affiliate marketing and also how to get started.

    This training platform of Wealthy Affiliate looks very through and detailed, This is good as It shows they are sincere in the service they are delivering.

    Does it matter what experience you have? If you are experienced with websites can this training still provide a service to you?

    1. Hi Darren, 

      thank you for your comment. 

      The Wealthy Affiliate training platform really provides a lot of information, it’s like an “encyclopedia” for the beginner,  so nope, no experience needed. Everything you need to know to start a business is included in basic training which is for free :) Have a nice day 

  2. I love affiliate marketing. I love the freedom of being able to find products that I love and then share them with my reader to make money online. 

    Once you understand the process of promoting affiliate products it is quite simple. I used to have my own online store and promote all my own products, plus have to take care of all the administrative tasks too, as well as the costs of stocking products. When I learned about affiliate marketing I realized how much time, effort and money I had been wasting when I could just be doing the fun part of promoting products using my website and earn commission. 

    Thanks for a great article. 

    1. Hi Lynne, 

      You are so right, same with me! 

      I used to have an e-shop, I loved it and was quite happy with my small business but when I moved to Switzerland I sold it out. Finally, I found affiliate marketing and now if I have to choose between an e-shop and affiliate marketing I will do only affiliate marketing.  No investment, no sending packages, no solving complains, no storing products. 

  3. Thank you for the detailed explanation of affiliate marketing! How long would you say it takes to start earning something, no matter how small? How much do you recommend someone devote to this business per day or per week? Do you have any tips beyond the Wealthy Affiliate company? It sounds like you can get a very thorough foundation with Wealthy Affiliate, but do you have any programs you use to supplement?

    1. Hi Holly, Thank you for stopping by. 

      the affiliate marketing is not a short process of making money, you really need to be patient, but its worth of it. All depend on how much time you are willing to invest and what you are expecting. 

      It can take around 6 months to see some result and in one year you will be able to reach good results. 

      In affiliate marketing, you will be starting your blog site, so I suggest you putting around 3 posts a week, at the same time you have to work on your social media and spread information about your site. The more posts you will write more organic traffic you can get on your website. Sometimes writing a good post is not enough, you need to know how to do SEO and optimise your website. Most of the important information you have within the Wealthy Affiliate training. 

      There is such a company like Affiliate Marketing Domination, Affilorama, ultimate affiliate marketing guide, however before joining any of it I suggest you compare prices and services they are providing. 

      If you are interesting in boosting your website well we will have a lot of good SEO tips :)

  4. Thanks for breaking down this affiliate  marketing platform.  You mentioned that you can build websites quickly.  Do you need to technically savvy (we experience) to be successful?  

    Do you think this is something a person can start with in their spare time?  This sounds like  a good way to slowly build something for the future too.  I can see this as a great way to generate some passive income.

    1. Hi Tim, 

      thank you for stopping by. 

      to build a website you will need approximately 30 seconds. I have written a Step-by-step guide on how to build a website. Build your own website free of cost!. You do need to know anything, you will be able to do everything yourself only by using a simple guide. 

      Affiliate Marketing is one of the safest ways to build a successful online business without big investments. It’s a great opportunity as you said to slowly build your own business on the side. If you will work on your project on daily basis and you are serious about it, one day you can quit your day job. The more time you invest into your business faster you can reach your success. 

      If you have any other questions please let me know 

      Wish you a lot of success

  5. Ive been doing affiliate marketing for a couple of years and I must say, it really isn’t a get rich quick scheme. It took me 15 months to earn my first affiliate commission. On top of that, there were days when I just wanted to quit. 

    I love the fact that I am reviewing products and giving other people a customers perspective on these products as well. It comes of relatable and not sales like at all. 

    What are your favorite hobbies that you are trying to make money with affiliate wise?


    1. Hi Jessie, 

      I agree with you and I am always trying to explain to people that to build business takes time, especially in affiliate marketing . But its worth of it!

      If you want to start an online business you have to work hard on it, but the best part of it you don’t invest big money! With zero risk and proven method on how to earn money people should be highly motivated. But somehow its an opposite. If you invest a lot of money you are motivated more to return your investment 

      One of my favourite hobbies is crochet and sewing :) 

      wish you a great day and a lot of success.

      BTW Its great you didn’t give up! 

  6. Emmanuel Buysse

    Great post and good info.

    Im pretty sure this guide will help a lot of people to find out what affiliate marketing is, and how they begin it in the best way. 

    Im doing this for a while now, and I have to say that such guides didn’t exist in the past, so I had to find it out in my way. 

    So it is good that people like you write about it, so new starters don’t need to struggle anymore. 

    Thanks a lot for sharing! 

    1. Hi Emmanuel, 

      Thank you for stopping by and taking the time to read my post. 

      This is, in fact, a short description of what is it and what are the basic steps in starting doing affiliate marketing. Hope this guide can navigate newbies and help them to start this online business…

      Have a nice day 

  7. I absolutely love this insightful article because it is full of great information. This is fascinating and interesting to me.Am proud to be an affiliate marketer, you really dish out tons of information about affiliate marketing business. I’m also proud to be working with wealthy affiliate program,, WA offers weekly training and live chat within its member. It’s real not a scam. Give it a trial and you will surely enjoy affiliate marketing. Thanks for the review. Best regards 

    1. Hi Adamuts, 

      I am glad you have experience with Affiliate Marketing and one of the best platform Wealthy Affiliate. 

      That’s the right place to start learning about this business model. The training is very good and very well explained, you can not be lost at this platform that’s for sure. The best part of it is its strong community. 

  8. I just joined the affiliate marketing world, about a week ago through the Wealthy Affiliate Company. 

    Three days into joining the Wealthy Affiliate Community, I started building my first website, in the morning of the third day and by evening I have already posted my first blog post, many thanks to Kyle’s easy to follow training. 

    1. Hey, 

      nice to hear that! That’s just a beginning! The training is very good and if you follow the steps properly you will be a successful affiliate marketer. 

      Wish you the best of luck!

  9. Nice article there on affiliate marketing and all it entails,affiliate marketing is a very lucrative business if you know how to do it right by choosing the best platform that have all the tools for training.because it requires strategy on how to do it. I have been an affiliate marketer for sometimes now and it has been great. But like I always tell newbies is not a get rich quick scheme. When you get rich over night and I must commend you for recommending wealthy affiliate as the best program to get started as affiliate marketer 

    1. Hey, 

      I am also trying to explain that this is not a get rich quick business and that at the beginning you have to work for FREE, but you are working for yourself so why not! 

      If we are in the right place and following the guide, is not possible to fail!

      Wish you all the best!

  10. You figured it out! Smartest one in here. I can join the saying that Affiliate marketing is one of the most lucrative online business that does not involve a big risk or investments. All you need to have is persistence and the right mindset! This article is really loaded with how to work from home and earn money online in 2019. I am richly informed and really updated. I can’t start mentioning all the affiliate tools I have read about but this article is a knowledge added but I will say for now am home is wealthy affiliate. I joined about a month ago now and I have never regretted being a premium member. All you said about it is truly and am enjoying every moment on the platform, and am fully experienced with wealthy affiliate. I really appreciate the tips in niche choosing in the article. I have bookmarked this page for further reading. Thanks for sharing this.

    1. Hi there, 

      thank you for taking your time and reading my post: “What is affiliate marketing and how to get started”. 

      I think a year after year this business becoming more and more lucrative definitely it will be again one of the best and safest making money opportunity in 2019. 

      For doing affiliate marketing we need the right place to start and right tools. And that’s what Wealthy Affiliate platform is offering! I am glad you are already a premium member, just follow the training and you will be the next successful affiliate marketer! 

      Wish you all the best! 

  11. Great piece. I stumbled into affiliate marketing three years ago, but backed off after a while, when I did record any success. I went in hurriedly without acquiring any information. however, your post is helpful, and I’m getting set to launch into affiliate marketing again. I understand it would require time, effort, money and patience, I have a better mindset toward this unlike before. I have a better understanding of the process now and might sign up with wealthy affiliates. I have so much of the company. Great piece

    1. Hi Tolu, 

      Affiliate Marketing is mainly about understanding the whole process and about the persistence in building this business. It takes time and effort but if you know where to start it will be just a question of time. As you said with the right mindset and understanding process it will be a joyful way of making money!

      Wish you all the best!

  12. Thanks for this informative and educative post, affiliate marketing is one thing that has helped so many people become stay at home moms and still earn from the comfort off their home, I love how you created this post as a starters guide in a way that even a beginner would know and understand how it works. you have made starting an affiliate marketing journey easier with this post. Thanks alot.

    1. Hi Seun, 

      Yep, I am one of those stay-at-home moms as well and I don’t know any other lucrative business that can compete with affiliate marketing. 

      I think before doing any business you really need to know what is it and how to get started! Doing research will always help us to eliminate the risk of wasting time and money. With the daily growing number of scams, a lot of newbies can fall into it. 

      Wish you all the best! 

  13. You have written a very thorough article about how to understand affiliate marketing and also how to get started.The training platform of Wealthy Affiliate is very complete and detailed. It  is good because  It shows the level of sincerity in the service they are delivering. And I am privileged to be on this platform, so I am in a good position to really tell the level of their sincerity though a beginner. 

    1. Hi Barry, 

      I fully agree with you about Wealthy Affiliate training platform. The most I like about it is a detailed explanation of each and every step you have to make and as well the explanation of why it’s important doing it. Great community and support is another big plus. 

      Wish you best of luck in building a strong online business with this platform!

  14. It is a fact that as affiliate marketing is becoming more popular each and everyday. It is a business venture that is just going to keep on increasing becomes companies are going to need more sales and one of the best ways to do this is by having other people sell your products for you while you pay them a commission for their effort.

    It is a really easy to start business and with the right mindset and teachings I think just about anyone can succeed in this line of business.

    1. Hi Jay, 

      With the growing population and production, most of the people find very comfortable using online stores and save their time on shopping. That’s where affiliate marketing coming as a number one in helping others answering the questions about products and its quality.  

      There are 2,8 billion buyers online that are daily searching for products. Before buying them they will be definitely looking for recommendations and reviews. And here we are, in fact, I can say that those 2,8 billion people are potential clients for affiliate marketers. So why not to take advantages and help them find the right products!

      Affiliate marketing can be done by anyone. No need to have previous experience. We can easily learn everything and become financially independent. Wealthy Affiliate is the right place to start especially for those that are not sure what they want to do and if this business model is for them. 

      Wealthy Affiliate giving a possibility to open a lifelong account without paying a penny and at the same time they are ready to provide 10 basic lessons for FREE. What can be better than trying to do business with a proper guide and without investing money? Finally for those that are sure about their choice they can upgrade anytime. 

      I always call this business as the most lucrative and the safest. However before starting people have to realize that it takes time. This might be the biggest disadvantage of doing affiliate marketing. We have to pay bills so we need incomes. Doing extras can bring us money on the spot. but in affiliate marketing, you have to invest at least 6 months, before seeing some results. Of course, the time depends as well on our productivity. If you are reading daily the instructions on what is affiliate marketing and how to get started without applying your knowledge becoming successful can take forever. 

      I am very glad and happy to recommend Wealthy Affiliate as there you will be able to learn what to do and how to do. You can even contact the owners and they will be glad to help you! 

      Wish you all the best 

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