Hi, everyone! Today we will be talking about what an on-page SEO is, its importance, and how to do on-page optimization by using our simple but effective guide.
I don’t want you just to read this post and walk away with some more knowledge, I want to help you apply your knowledge into practice.
You will be able to see a real example on doing an on-page SEO using WordPress’s content management system. The main reason I chose WordPress is that it’s one of the most famous platforms that people use and, as an owner of few WordPress sites, I have real experience with the application.
What is an on-page SEO?
As a website owner, you’ve surely heard about “SEO,” or search engine optimization, and you know that you can optimize your website for search engines. So on-page SEO is mainly about that same optimization but in this case, you will be optimizing individual web pages. The main purpose of on-page optimization is to gain the relevant traffic as soon possible in order to rank as high as possible on a specific keyword.
If you are a blog writer you can have many pages, and by optimizing each of them you can get a significant amount of visitors and potential clients.
Your offer = client demand, so on-page optimization is very important. In case your page is optimized correctly, you have a good chance of being on the first page on Google.
What is an off-page SEO?
Your next question might be what is the off-page SEO? So off-page SEO is the optimization of external “pages and sources.” This kind of optimization mainly refers to external links and other aspects.
By doing off-page SEO you can also improve your ranking since more referrals and links will be coming to your site, you can call these backlinks. For example, it can be your YouTube channel. YouTube is an external source that allows you to optimize your profile on the platform.
How to do on-page SEO
I’ve tried to make this guide as simple as possible, but in case, you will have any questions please leave them below and I will be happy to answer them.
So first of all, I’m using a Yoast SEO plug-in, which is free and it has an on-page content analysis tool.
To give you an example, we will be looking at my analysis results for one of my blog posts called, “How can I Start Affiliate Marketing Today.”
As you can see, I have one warning which tells me that my SEO title contains the focus keyword, but it does not appear at the beginning.
Later, I will be changing the title and you will see what my results are.
Our step-by-step guide consists of 11 basic steps
Optimize your page title
Your page title is a combination of the most important keywords that you will be talking about in your post.
For Google, this is important information that helps to rank your page. As you can see in my example below, the page title is “How can I Start Affiliate Marketing Today? – SnapBrisk” In this title, I have included the main keyword I want to rank for as well as my brand name.
The first thing you have to do now includes the keyword and your company name in your title.
Second, your title cannot be too long. The priority goes to those who have a short and easy-to-understand title.
If you have already installed a Yoast SEO plug-in then you have to scroll down to your page until you see this window:
Optimizing your page URL
URL stands for Uniform Resource Locator, which is the address of the website. If we are talking about website pages, the URL will consist of the website address and the address of your relevant page. For each page, you will have a different URL address. In my case, as you can see below, the page URL is https://snapbrisk.com/start-affiliate-marketing-today/
So the second step you have to do is to check your URL. Remember, this should include your main keyword and I suggest you delete everything apart from the keyword. As you see I do not have “How can I” in my URL.
Optimize your meta/page description
The page description should again contain a keyword and should not be too long. Recommended length is 160 characters. Your meta description will help people understand what your page is about before they click on it; it is kind of like a summary of your site.
Use focus keyword in the first paragraph
Usually, after reading the first paragraph of an article, it should be clear what it is about. Therefore, including a keyword in the first paragraph gives a signal to Google about its relevant information.
It’s highly recommended that you use at least one focus keyword in the subheading, such as H2. The heading and subheading affect the search engine optimization results. It’s not a major factor, but it’s important. The main purpose is that the heading helps navigate readers in the article and Google gets a signal as well.
Use Internal links
This is a critical point in getting your site indexed.
The internal links are usually referred to from one page on your website to another page on your site. For example, in my post on how to start affiliate marketing, I refer to one of my other posts: Build your Own Website Free of Cost. Internal links are those that help your website get indexed. At this point, you surely know that Google uses bots which crawl your site and with the help of links evaluate how relevant those links are to your post and how useful they are to the readers.
Secondly, after getting indexed you will want to rank well. Internals are those who help the most in rankings, however, you need to use them correctly, Google will give more preferences to those posts which has structural content with embedded links within the content instead of a post that has the links in the footer
Outbound links are the links from your website to another website. Those links are not critically important like internal links, but Yoast SEO recommends adding some. By crawling your site, Google bots will be crawling those links as well.
Outbound links will help your readers get additional information. For Google, it will be a signal that your site provides interesting information and you can get ranked well.
Exact-match keyword destiny
Keyword destiny is an important factor for Google in understanding how well your post is optimized for search engines. Yoast SEO recommends having a keyword destiny from 0.5% up to 2.5%. In case you have a blog post with 1,000 words and mention your keyword 5 times, then your keyword destiny will be 0.5%.
Don’t over optimize your content. One of the reasons for this is because it will look like spam to Google and your writing will not be natural. You are writing for people, not a Google bot.
My posts usually have a 0.5% keyword destiny.
You have to add and optimize images for search engines.
Images are quite important for your readers. You can help people to understand what you are trying to explain by adding graphs or photos.
A picture is worth of thousand words, after all. Usually, before reading the post, readers scan it with their eyes. Headers and pictures will always catch their attention first.
Before adding the appropriate picture:
- Name the picture by using a keyword – Google will be able to know what your picture is about.
- Resize your image. It takes time to load large images and that can slow down your website.
- Use a caption. Captions are a description of the image.
Length of text
The minimum length of your text should be 300 words. But this is really a minimum!
If you are a blog writer, you will agree that 300 words won’t explain your topic well. To get highly ranked you need to write sufficient content and my personal recommendation for you is 1,000 words.
Long posts will be always more preferred and will always rank higher than short posts.
One keyword = one blog post
Once your article is ready, you will see how the Yoast SEO congratulates you:
Your main goal is to rank well for a particular keyword. Therefore, you should concentrate mainly on one focus keyword and you should never repeat that keyword. You cannot have your two posts in competition with each other.
Only websites with high authority can compete at the first 10 positions, but Google might be looking at this as spam. So don’t do that!
Finally, I’ve decided to rename the page title and instead of “How can I Start Affiliate Marketing Today.” I’ve named the post “Start affiliate marketing today with FREE step-by-step guide”. See my results below:
At this point, I would like to congratulate you because you have learned what is an on-page SEO and how to optimize your page by yourself!
I hope you enjoyed this post and in case you think it’s too much work to do this on your own, we can help!